Tommy Hilfiger logo placement will grace technical gear such as the driver's suit, helmet and race car for the new Cadillac Formula 1 team, which was created by TWG Motorsports and General Motors.

Tommy Hilfiger and Cadillac Formula 1 Team have forged a multiyear partnership setting the fashion brand up as the team’s official apparel partner.. The Hilfiger brand, which is part of PVH Corp ...

Fashion has long been fascinated with cars—and that obsession isn’t slowing down anytime soon. Lately, you may have noticed a ...

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger. The Michigan-based ...

The Cadillac Formula 1 team will enter the 2026 World Championship season with Tommy Hilfiger as its official apparel partner and "lifestyle sponsor." ...

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger.

Tommy Hilfiger, a lifelong motorsport enthusiast, reveled in the new partnership. Related Stories. Cadillac F1 Lands Multi-year Ferrari Engine Supply; Cadillac F1 Boss Not Committed to American Driver ...

Cadillac have announced their first major signing ahead of their Formula 1 entry in 2026, as anticipation continues to build around the 11th team on the grid.

After nearly a decade of continuously sponsoring Mercedes-AMG Petronas, fashion juggernaut Tommy Hilfiger has confirmed that it will back Cadillac’s Formula 1 effort in 2026 (and beyond) as the ...

The partnership includes team kits featuring the brand's signature design and iconology, with the Tommy Hilfiger logo displayed on the car, driver suits and helmets, as well as fan merchandise.