Car brands didn’t just bring horsepower to the Goodwood Festival of Speed this year – they brought retail media strategies, ...

The Microsoft exec was hiding in plain sight as the next leader of embattled WPP, but what will her vision look like?

The viral Spotify ‘band’ turned out to be an AI-generated art project, raising new questions for marketers about trust, ...

As AI agents move from sidebars to the heart of the web experience, brands will need to rethink trust, data, and ...

Following a suspension of its NOM certification, PATRÓN doubles down on ingredient transparency with a bold U.S. push that ...

From Monopoly Go’s 90s sitcom parody to Greenpeace’s outdoor protest and Hiscox’s ruined direct mail, this week’s best ads ...

He’s gone from agency boardrooms to TikTok’s trend feed. Now, Tom Skinner explains what today’s creatives need to thrive in a ...

It’s beach meets business at Cannes Lions, says Carrie Szeremeta of 2LK. Here, she explains how MediaLink hosted the ultimate ...

From Oscar-winning content to building a brand creatives love, Damian Bradfield reflects with Tim Healey on why scarcity, not ...

Ocado’s latest ad campaign, ‘Shopping List Stories,’ hopes to tap into the plethora of everyday, monotonous moments that many ...

Teaser pairs the American actor’s narration with moody visuals to explore the sneaker’s cultural staying power.

The profit warning from the already beleaguered advertising holding company signals deepening troubles as macroeconomic ...