Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...

Sure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding ...

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

From the challenge of defining a new category to growing brands globally, it’s been a busy week. Here is my take.

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share why they believe their straplines have been so enduring.

All five measures making up GfK’s Consumer Confidence Index have declined in January, putting the overall score at its lowest since the end of 2023.

Bold Bean Co is on a mission to make beans “desirable” for consumers, turning the category from something that has been ...

The Information Commissioner’s Office has laid out its 2025 objectives as it looks to promote responsible data use.

Unseasonal weather and shaky consumer confidence has contributed to a dip in Primark’s UK sales. In a trading update for the ...

From pensions to the property market, TikTok is fast becoming the social platform of choice for a host of brands – some of ...

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...

Innovation is the “primary enabler” of pricing for the consumer goods giant and remains a crucial component of its business ...