A lack of AI expertise is emerging as a major skills gap, over and above knowledge of data, analytics and martech.

Following the rise in Employer National Insurance contributions, marketing recruitment intention has swung into negative ...

The latest quarterly IPA Bellwether report shows a drop in marketing budgets, driven by declines in main media, market ...

After six years at Electronic Arts and ten years rising through the ranks of The Lego Group, Louise French now heads up ...

As part of its wider brand platform to tackle gambling stigmas, GambleAware has unveiled an installation symbolising the ...

Describing its Nectar Prices scheme as “truly transformational”, the retailer remains confident it can “outperform the market ...

After experiencing miscarriage, trauma and discrimination, Grace Carter is on a mission to expose the lack of support for ...

X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about ...

Some 35.5% of CMOs report a brief writing skills gap in their business, as do almost two-fifths of marketers in large ...

Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its ...

Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure ...

As poor practices like ghosting after interview and overly lengthy tasks become the norm, some argue marketing recruitment is ...