VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key ...
The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a ...
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.
Google has announced several Performance Max (PMax) updates to ring in the new year, including additional campaign controls to steer incorporation of AI, deeper search reporting tools and improved ...
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Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
More than 50 companies—about 30% of Japan’s Fuji TV Network’s sponsors—have pulled their ads from the network following allegations of sexual misconduct involving former J-pop idol and TV host ...