Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Add digital health and wellness publisher Healthline to the growing list of companies hit with fines under California's privacy law.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...