“Hey Lexi, I noticed when the doctor handed off the last patient to you, you gave me dagger eyes.” Connie asked, “What was that about?” “The doctors never print patient rx’s.” Lexi sighed, “Since ...

I WAS RECENTLY AT a dental conference and heard the saying “A goal not written down is just a wish.” It’s a fitting sentiment as we roll into 2025 with goal setting in mind. The dental industry is way ...

INVENTORY Sales reps should have year-end numbers by now showing how well each of their frame lines performed in 2024 after returns and other factors. Ask for the highlights of their data. With ...

The report combines transaction data, retail location data, and surveys to provide insights across key optical categories.

(PRESS RELEASE) Maui Jimand 2024 Olympic gold winner in women’s golf Lydia Ko announce an exciting two-year partnership. As ...

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, ...

What do you wish you had spent more time doing five years ago? Traveling! Now, as a general manager, I can’t take large amounts of time off. — Jade K., St. Petersbur ...

He needs help with exams and cost is not a problem—but his staff and patients are tech-shy. What would you advise that he do?

Like how to recruit like a pro, finally knock things off your to-do list, and the magic number of times you need to repeat yourself for staff finally start to pay attention.

But perhaps your big item for the month should be making sure your EHRs technology hasn’t outpaced its implementation.

1 March is Save Your Vision Month. Consider offering a heavily discounted full exam for new customers and promote it relentlessly. The week before, contact local media outlets to offer an interview on ...

(PRESS RELEASE) HOUSTON — Capping ten years of work to stem the tide of nearsightedness, David Berntsen, Golden-Golden Professor of Optometry and chair of Clinical Sciences at the University of ...