News

McDonald’s adds Translation to its agency roster
The fast-food giant hires Steve Stoute's agency for its African American consumer market. New work features "Unc" convincing ...
Poppi seeking creative agency as PepsiCo era begins
Poppi, entering a new phase under PepsiCo's wing, is seeking a versatile agency that "gets us," co-founder Allison Ellsworth said.
Trump says Coca-Cola agrees to use cane sugar for Coke in the U.S.
Poppi, entering a new phase under PepsiCo's wing, is seeking a versatile agency that "gets us," co-founder Allison Ellsworth said.
Strategic thinking far outranks AI in must-have skills, plus other Ad Age survey findings
Ad Age's State of the Modern Marketer survey reveals what ad and marketing professionals have to say about key job skills, AI, annoying tasks and overhyped industry trends.
AI agents are reshaping marketing—here’s how brands can respond
Marketers should shift from campaign-led approaches to brand-led, cross-functional experience design to win with both human ...
How agencies can take business from shrinking in-house marketing teams
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Opinion
Why brands should treat creators like teammates, not talent
By hiring creators to shape content, community and experiences for Gen Z, Starbucks is leading a shift in influencer marketing.
How drug safety brand Overdrive Defense uses marketing to remove stigma
Overdrive Creative Director Ryan Weaver joins the podcast to talk about removing stigma and increasing accessibility for the drug safety brand's products.
Watch the newest commercials from Nike, Homes.com, Hyundai and more
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