News

Ad insiders break down how the FTC's order on Omnicom and Interpublic Group's merger could hurt some in the news industry.
Mother, the London advertising agency founded nearly 30 years ago, is a strange beast. In an industry where founders usually sell successful ventures to holding groups such as Publicis or WPP, it ...
Expect more ad agency holdco consolidation in the next year; people are starting to talk like ChatGPT; inside the weirdness ...
Insurer AXA and agency Publicis Conseil won the Dan Wieden Titanium Grand Prix at Cannes Lions for changing home insurance policies to help people leave domestic abuse.
Business Plan has introduced a data-driven coaching program to help leadership teams improve performance.The ...
Arthur Sadoun has told Campaign that agencies should be “optimistic,” not “scared,” about their future, and they have a ...
Mark Read’s exit has created a leadership vacuum. Who will fix WPP now? Experts discuss whether the next CEO can drive bold ...
Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...
Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...
Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...
Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.
Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...