Publicis Groupe is set to acquire data management platform Lotame as the holding company continues to stockpile data assets ...

(Reuters) - French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame, which it plans to wrap into its targeted marketing unit Epsilon, its ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI ...

The owner of a data brokerage business recently put out a creepy-ass video in which he bragged about the degree to which his ...

Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and ...

By Leo Marchandon and Mara Vilcu (Reuters) -French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame and plans to wrap it into ...

Groupe has entered into an agreement to acquire Lotame. The company said, “A global leader in data, identity and technology, ...

Boss Sadoun says the acquisition puts the group in a “category of one” among its peers. With competitors chasing a similar goal, battle lines are being drawn.

Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the ...

Publicis Groupe has acquired identity solutions firm Lotame, according to a press release. Financial terms of the transaction, which is subject to customary closing conditions, were not disclosed.

Combination of Lotame and Epsilon’s identity and data will connect clients to over 90% of consumers worldwide through the Groupe’s CORE AI capability. Publicis Groupe [Euronext Paris ...