Oscar Mayer is putting mustard on the pedal to the metal with the first-ever “Wienie 500,” a race between all six of its iconic Wienermobiles ahead of the Indianapolis 500.

The Wienermobiles have been around since 1936 as a promotional vehicle for Oscar Mayer — not to be confused with Louis Meyer, the first three-time winner of the Indy 500.

Dive Brief: Oscar Mayer will pit all six of its Wienermobiles against one another in a race on May 23 at the Indianapolis Motor Speedway in advance of the Indianapolis 500, per details shared with ...