In this week’s edition of The Prototype, we look at why you still can’t rely on chatbots, a new battery chemistry that could ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

The 2001 merger of Time Warner and AOL is up there in most analysts top 10 of worst, and most value destroying, deals ever. But those troubles were meant to hav ...

A Minecraft Movie makes its streaming debut on Max in June 2025 along with The Gilded Age season 3 and A24's Parthenope.

Warner Bros Discovery and U-Next unveil global distribution of Japanese dramas on Max, in the U.S., Brazil and Asia.

As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

Max is getting another “new” name this summer, as the Warner Bros. Discovery streaming service is set to return to the ...

Music always plays a large role at the annual TV upfronts, as media buyers, journalists, execs and other attendees are ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.

According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...