Let's take a look at box office grosses and the cost of doing mega-franchise business, using Captain America: Brave New World as a lens.

Captain America: Brave New World follows Sam Wilson as he steps into his role as the new Captain America. Navigating the complexities of geopolitics, Sam encounters an international incident involving a mysterious global plot. As tensions rise, he must uncover the mastermind behind the scheme to prevent worldwide chaos.

Brave New World” has hit theaters with a bang, but its box office journey has been full of unexpected twists. After a solid $100 million opening, things got tricky. The film faced stiff competition and mixed reviews,