Southwest Airlines could lose a portion of leisure travelers to rivals with its latest decision to start charging for checked bags, according to an industry expert. It was a policy – along with ...

Southwest Airlines LUV0.81%increase; green up pointing triangle plans to start charging for checked bags, a seismic shift that will boost revenue but potentially give its fiercely loyal passengers ...

Southwest Airlines will soon end its popular “bags fly free” policy, the carrier announced in an email to customers Tuesday morning. Beginning May 28, only Southwest's highest-tier Rapid ...

Bob Jordan, President, CEO, and Vice Chairman of the Board of Directors at Southwest Airlines, emphasized the importance of these strategic shifts: “We have tremendous opportunity to meet ...

Southwest Airlines will begin charging customers to check their bags, ending a long-standing “bags fly free” policy that inspired loyalty and differentiated the brand from its competitors.

ST. LOUIS – Southwest Airlines announced today it will soon charge customers to check their bags—a major policy shift for the company. “Bags Fly Free” was more than a slogan for Southwest ...

Southwest is sunsetting another beloved perk. The airline on Tuesday said it will end its decades-old free bag check policy – another break from tradition as the company tries to ward off ...

It's the end of an era. After getting rid of rewards points for some tickets and ending open seating, Southwest Airlines, known for its "bags fly free" policy, is ending the longstanding perk.

Is Southwest catching up to its competition or is it losing its uniqueness? Southwest Airlines is adopting policies similar to other carriers, including bag fees and assigned seating. These ...

Bags will no longer fly free on Southwest Airlines. The carrier announced Tuesday that it will begin charging certain passengers to check their first two bags on flights, a significant shift at ...

David Paul Morris/Bloomberg via Getty 2025 is a year of controversial changes for Southwest Airlines. After announcing that it was doing away with its loved-or-loathed open seating policy ...

Southwest Airlines has axed virtually everything that once set it apart from competitors. The airline announced on Tuesday an end to its famous free checked bags policy. The change comes amid ...