One of the oldest players in the MAP market sells to a Washington-based SPAC. The post Marketing automation vendor Act-On acquired for $53 million appeared first on MarTech.

DAVOS, SWITZERLAND — The weather may have been teeth-chattering along the promenade in Davos, but that didn't stop Salesforce (CRM) co-founder and CEO Marc Benioff from firing off a few new ...

Salesforce CEO Marc Benioff speaks with Axios' Ina Fried in Davos on Jan. 22. Photo: Dani Ammann Photography on behalf of Axios ...

We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find the most ...