Color psychology is often the first layer of interaction between a business and the public.” - Darren GauntCOVINGTON, LA, UN ...

What if most emotional pain isn't actually trauma? Here's why conflating these experiences limits healing and why learning the difference can bolster your resilience.

Past neuroscience and psychology studies have shown that people's expectations of the world can influence their perceptions, ...

Master influence, relationships, and decision-making with these ten psychology books. Gain an edge in life by understanding ...

The peripheral drift illusion causes us to perceive motion in a still image. A new study shows that the mechanism of this ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

According to current theories of expertise, this shouldn’t happen. Becoming an expert in chess, for example, makes you better ...

Experiments conducted by ASU researchers explored how people may not always perceive their dogs' emotions correctly.

In sports competitions, the disheartening feeling that the team we support is consistently lagging behind their competitors is all too familiar for spectators. This sensation, deeply rooted in ...

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Color plays a pivotal role in shaping the ambiance of any space, and the kitchen is no exception. Whether you’re renovating ...

Learn about the unique perceptual abilities of radiologists, developed through years of focused training and professional ...