Hornets rookie Liam McNeeley has reportedly agreed to sign a multiyear shoe and apparel endorsement contract with Nike.

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

So Win.” Nike last aired a Super Bowl ad in 1998, featuring San Antonio Spurs center David Robinson and other athletes playing sports in the nude.

Nike said Wednesday it has suspended its endorsement of NFL star Deshaun Watson. Apple's Beats by Dre brand terminated its deal with Watson as well. The National Football League quarterback has ...

On Sunday evening, Scottie Scheffler cemented his legacy as the world’s top-ranked golfer by clinching the PGA Championship at Quail Hollow Club, securing his third major title with a commanding ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

The previously unseen sneaker is said to be called the Nike Swamp Sponge Dunk and is expected to be released this fall.

Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on ...

And in early December, Sportico released its Highest-Paid Female Athletes 2024 list, which stated Clark’s most most valuable endorsement deal was Nike. Jordan Brand Signs Bella Hines to a NIL Deal ...

Is it coincidence then that in 2003, hip-hop superstar and business mogul Jay-Z became the first non-athlete to score an endorsement deal for a line of sneakers from an athletic shoe company?