There’s nothing better than March Madness. For three weeks, 64 teams are prepared to battle for the championship. Who will ...

The House vs. NCAA Settlement case moves closer to finality causing a shift in collegiate athletics as we know it with gender ...

The “House” litigation's total cost to schools, $2.8 billion, would be paid out over 10 years to athletes who previously could not earn NIL.

Porter and Sean McQuillan go head-to-head on the controversial topic of NIL for the Take Madness Championship.

Intuit challenged itself to execute new name, image and likeness partnerships in real-time as up-and-coming stars emerged ...

One of Mike McDaniel's mantras is "adversity is opportunity," and he admires what Wilson has faced in his career.

Having a winning college sports team supposedly drives applications up and acceptance rates down. Sounds like a win-win, but ...

The money the best players can command in NIL is rapidly approaching some of the dollars that the best coaches make and while ...

OHIO Professors Lamar Reams and Jim Strode explain where the money goes, the NCAA’s relationship to sports gambling, the ...

On Sunday, March 30, the third-seeded Tigers were eliminated ... In her third collegiate season, Flau'jae Johnson, whose NIL value is $1.5 million per On3, dazzled with averages of 18.6 points ...

Madness 2024 has seen an unprecedented shift, with all four No. 1 seeds reaching the Final Four for the second time in history. Auburn, Houston, Duke, and Florida have dominated this year’s NCAA ...