Unilever has denied snubbing London after the consumer goods giant picked Amsterdam as the main market for its €15bn (£12.5bn) Magnum business despite fierce lobbying by Rachel Reeves.

Unilever said on Thursday it would demerge its ice cream business and list it in Amsterdam, London and New York, as part of its chief executive's plans to trim costs and simplify the group after years of underperformance.

Unilever plans to separate its ice cream business, listing it in Amsterdam, London, and New York. The move aims to win back investor confidence following years of underperformance. The demerger involves popular brands like Magnum and Wall's,

The ice cream division Unilever is in the process of spinning off will stay in the Netherlands after the separation, the company announced at the presentation of its 2024 figures on Thursday. The new,

Unilever (UL) will list its demerged ice cream business in Amsterdam, London and New York, the company said today as it posted underwhelming

The move ends months of speculation over how the company would move ahead with its plans to separate the business.