Since 2021, there’s been an increase in representation of people from underrepresented and underserved communities in Super ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Commercials for Super Bowl LIX between the Philadelphia Eagles and the Kansas City Chiefs cost $8 million a pop ...

Kendrick Lamar, one of hip-hop’s most venerated artists for the past decade, performed “Not Like Us,” a diss track aimed at ...

USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the m ...

T-Mobile’s and Starlink’s “A New Era in Connectivity” advertisement drove 12.6X the online engagement of the average Super Bowl LIX advertisement. Ram’s “Drive Your Own Story” was the game’s second ...

To understand President Donald Trump’s media strategy around the biggest television show of the year, it’s helpful to think ...

Kendrick Lamar performed hits including “Not Like Us” at the Super Bowl LIX halftime show, joined by Mustard, SZA and Samuel ...

Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Hims & Hers offers a copycat of the blockbuster weight-loss drug at a fraction of the cost. But it might be a short-lived ...

Fans of supermodel Cindy Crawford are begging her to do another Pepsi commercial after she recreated one of her famous ads on ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...