The company, now doing business as Strategy, wants to highlight its “unique position as a Bitcoin treasury company.” ...

MicroStrategy was born a software company, but at this point it's best known for its massive bitcoin holdings — and it may be ...

and the new logo proudly displays the Bitcoin symbol, highlighting the company's BTC treasury strategy that has since been adopted by several other public-traded companies both in the U.S. and ...

The company said it will now do business under the name Strategy and changed its logo to a bitcoin symbol. In its announcement, Strategy said it is "the world’s first and largest Bitcoin ...

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...

Michael Saylor announced that MicroStrategy rebranded to Strategy after spending $20 billion on Bitcoin in Q4 2024.

It will now be Strategy, and has adopted the Bitcoin “₿” symbol as its logo to reflect the company’s pivot to crypto, 35 years after initially focusing on software.