The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Beckham’s Adidas deal was proof that an athlete’s influence could extend beyond the game. David Beckham partnered with Adidas in 1996 and secured a $160 million lifetime deal in 2003—one of ...

Harper Murray puts on her Adidas volleyball shoes when she practices or plays in a match for Nebraska, one of the top teams in the country. It's not necessarily the brand she would choose; it's ...

Lillard has been an Adidas athlete since entering the NBA, and he has always been one of the brand’s most prominent endorsers. He and Adidas have worked together to release some very memorable ...

There was an abundance of sneaker endorsement deals signed in 2024. Some of the year’s most talked-about deals involved the biggest and brightest WNBA stars, such as A’ja Wilson, Angel Reese ...

24/7 Insights Endorsements make up the majority of many athlete’s incomes. Many athletes on this list have lifetime contracts with some of the brands they endorse. Basketball and soccer stars ...

Adidas’ big bet on Kanye West has collapsed, ... A 2012 study published in the Journal of Advertising Research found that celebrity endorsements from athletes can increase a brand’s sales by 4%.

On Feb. 9, Adidas launched a new global brand campaign featuring professional and amateur athletes that addresses how pressure detracts from their enjoyment of playing a sport, according to materials ...

A 90-second campaign video features Adidas endorsers Patrick Mahomes, Trinity Rodman, Lionel Messi, Linda Caicedo, Rohit Sharma, Anthony Edwards, Jude Bellingham and the New Zealand All Blacks ...