Staksrud had stopped using Adidas paddles in February, although he continued to wear Adidas apparel. Most recently, he played ...

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael Jordan would have signed with the German company at the beginning of his ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

Gout Gout didn't realise the impact he had had on the world of athletics until his agent told him about a life-changing ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Lionel Messi and American star quarterback Patrick Mahomes, against each other in its latest campaign film under the "You got ...

The wives of Kansas City Chiefs quarterback Patrick Mahomes and soccer legend Leo Messi have made an appearance in Adidas' latest commercial.

Anthony Edwards continues to rise in popularity as one of the NBA's main attractions, thanks to his on-court performances. He ...

Reebok is back in the basketball game again and showcasing bigger-than-life personalities that embrace on- and off-the-court ...

On June 24, adidas will open the doors to its Honoring Black Excellence (HBE): An Experience Curated by Rog & Bee Walker—a bold and immersive celebration of Black culture, legacy, and creative ...

U.S. federal judge Claudia Wilken approved a seismic settlement that will send tremors through commercialized sport across ...