Staksrud had stopped using Adidas paddles in February, although he continued to wear Adidas apparel. Most recently, he played ...

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael Jordan would have signed with the German company at the beginning of his ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

Today, adidas debuts a film to mark the upcoming UEFA Women’s EURO 2025TM, which explores the role that opposition can play ...

How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

Gout Gout didn't realise the impact he had had on the world of athletics until his agent told him about a life-changing ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...