It's no surprise that Musk is leaning into AI — the CEO has spoken about the idea in many of Tesla's earnings calls over the last year. What sets his approach apart, analysts say, is the way he's blending the boundaries between his companies.

Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

The European Union will meet with representatives from Elon Musk's xAI to discuss problems with its social network X and integrated Grok chatbot. Grok generated and spread antisemitic hate speech across X and praised Adolf Hitler. xAI issued an apology on Saturday and said the problematic content was generated following a code update.

The company told workers to download employee tracking software on their personal computers, prompting privacy concerns from some staff.

The unusual behavior of Grok 4, the AI model that Musk's company xAI released late Wednesday, has surprised some experts.