Beyond foot traffic, retailers also pay attention to brand loyalty ― and that can be one of the biggest strengths of a months-long boycott. The longer people go without shopping at Target, the more likely they are to realize they don’t need to shop there ever again.

A 40-day boycott of Target over DEI rollbacks ended April 17. Here's what the company reported and how it may have impacted foot traffic and stock.

The fallout over Target’s decision to unravel their DEI efforts has culminated in a boycott against the store organized by Black activists and faith leaders who are asking their