The auto industry takes the wheel at the IAB with the appointment of Shenan Reed, global chief media officer of General ...

December tied for the second highest growth month of year, matching August's 13.2% and trailing only July's 15.3% expansion.

The ability to tell a story with numbers is what Bustos wanted to bring to Merkle after spending years at the Internet ...

Despite growing awareness and support of data privacy laws, more consumer education is needed. Overall, 86% of U.S. consumers understand advertising helps companies keep access to information on ...

Brand Keys' new annual ranking demonstrates a 5% gain in loyalty can increase lifetime profit-per-customer by as much as 86%.

Latin America has become a growth market for small and medium-sized businesses in 2025, prompting brands to look for ways to solve a critical challenge. They must adapt to marketing strategies and ...

Publishers, ad servers and supply-side platforms could become the shiny object in the ad industry as AI, large language models, and neural networks help to make that transition.