Marketing Week1h
The Week in Tech: Google’s AI investment soars and Snap profits off TikTok uncertainty
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week1h
‘Context had shifted’: Parkinson’s UK on the ‘energetic’ flex behind its rebrand
The charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for ...
Marketing Week8h
Paid search addiction is killing your brand health
Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally ...
Marketing Week8h
‘Massive warning sign’: Marketers on the ‘seismic’ scale of imposter syndrome
Does the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues ...
Marketing Week20h
M&S commits to delivering ‘trusted value’ as it cuts kidswear prices
As well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more ...
Marketing Week21h
Diageo’s new CFO pledges greater ‘rigour’ in measuring marketing effectiveness
The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...
Marketing Week21h
This Much I Learned: Virgin Media O2 and VCCP on keeping their long-standing partnership ‘fresh’
Virgin Media O2’s marketing director Simon Valcarcel and Charles Vallance, founder of VCCP, Marketing Week’s Agency of the ...
Marketing Week23h
Jasper Baumann
Research by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%.