The countdown is on for App Promotion Summit London, taking place at The Brewery on April 24th, 2025. This is your last chance to register — if you ...

With the cost per install (CPI) for traditional user acquisition exceeding $30, more than half of the top 100 global mobile game publishers have embraced playable ads as a core strategy. This ...

The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in ...

The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers ...

In this week’s Business of Apps podcast episode, we sat down with Dieter Rappold, CEO and co-founder of ContextSDK, to explore a powerful shift in how mobile apps are built and optimized. Instead of ...

Chris has a diverse background in various ad sales roles across multiple companies. He is currently serving as the SVP of Mobile Performance at Creative Clicks, a role he has held since November 2022.

Every second counts on mobile. A sluggish experience, an unexpected delay, or a single point of friction can send potential customers straight to your ...

In performance marketing, it’s rare to launch a campaign with minimal optimization and still walk away with impressive results. But that’s exactly what happened with our partner’s iGaming mini app ...

Connected TV (CTV) is revolutionizing how marketers reach audiences, offering unprecedented engagement and performance. Are you prepared to ride this wave, or will you be left behind? Smadex’s CTV ...

AVOW, the award-winning global app growth company specializing in mobile OEM advertising, has released a new industry playbook designed to help fintech app marketers fast-track their user acquisition ...