Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the ...

Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Add digital health and wellness publisher Healthline to the growing list of companies hit with fines under California's privacy law.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Last month, during Cannes Lions, Netflix announced that its ad inventory will be available to buy programmatically via Yahoo ...

Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification, according to the broadcaster-backed joint ...

The double-digit percentage layoffs at TripleLift come roughly four months after the company hired Dave Helmreich as its new ...

CTV advertisers have carried over one-to-one programmatic logic from display and online video into a channel that behaves ...