Search Engine Land » SEO » Evolving SEO for 2025: What needs to change Chat with SearchBot Please note that your conversations will be recorded. At the start of 2024 – a year that undeniably ...

From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.

Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting ...

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

What the quality raters do. Google’s quality raters are used by outside consultants hired by Google to assess the quality of the Google search results. They do not directly influence the search ...

Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.

Brave Search today announced Rerank, which lets you “raise” (boost) or “discard” (remove) websites from its search results, is available to all users. How it works. When you search on Brave, a Rerank ...

Google has removed the breadcrumbs from the mobile search results, saying this will provide a “cleaner, more streamlined look for how URLs appear in search results.” There is no change to the ...

Search Engine Land » Analytics & conversion » Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats Opinions expressed in this article are those of the sponsor. Search Engine Land ...

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.