Dentsu Indonesia has revolutionised product building time into lasting experiences for Indonesian families with Bonding Instruction for IKEA. Featuring a first-of-its kind instruction manual, the ...

Introducing The Break Brothers – a fraternal order of brown-suited monoliths whose sole purpose in life is to ensure you get a proper minute to eat your KitKat chocolate. The comedy-driven spot ...

Coca-Cola is bringing back its legendary ‘Share a Coke’ campaign in Australia. The locally born initiative will see personalised bottles and return to the Australian market for a new generation of ...

The Call for Entries to Campaign Brief’s The Work 2025 is out and it’s FREE to enter. The final deadline for entries is Tuesday 20th May, 2025. Now in its 22nd year, The Work features the very best ...

Pear Hsu has returned to Uniplan, a global leader in brand experiences, as General Manager of its Beijing Office, effective March 24, 2025. Hsu reports directly to Judd Christie, the CEO of Uniplan ...

Effie APAC has announced Anthony Wong, Accenture’s Managing Director and Growth Services Lead for Greater China, and Marketing Advisory Lead for APAC, and Vishnu Mohan, Dept’s Partner and Chief ...

During this year’s final day of matches at the Cathay/HSBC Hong Kong Rugby Sevens, Cathay evoked nostalgia by soaring once again at Kai Tak – the former site of Hong Kong’s International Airport.

Royal Challengers Bengaluru (RCB) is amongst the most followed sports franchises in the world. With a fan base of millions, both in its home city of Bengaluru and all over the world, it has launched a ...

Harbin Beer, one of China’s most well-known beer brands, generates 62.2% of its sales from mom-and-pop shops—a competitive but high-potential market (based on company data). But recently, the brand ...