Two generations are stepping up and reshaping workplace culture as we know it. The new dynamic duo—Millennials and Gen Zers—are unabashedly turning the tables on outdated work practices, pushing for ...

Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange. We explore why ...

The latest IPA Bellwether Report offers a cautiously optimistic snapshot of the marketing landscape, with total budgets expanding at their fastest pace in a year. But while the headline figures may ...

AI is transforming our world. Self-driving cars, accurate medical diagnoses and many other previously inconceivable things are now very possible. And provided you train your systems on enough data, ...

Cannes Lions 2025 delivered what we’ve come to expect: dazzling creativity, world-class talent, and industry-shifting ideas. But amid the rosé, rooftop deals, and attention metrics, a quieter, deeper ...

Viral moments are easy to chase and even easier to forget. They generate short-term attention but rarely deliver long-term value. In today’s fast-scroll environment, where brand impressions are as ...

Yes, that number is correct. The global LGBTQ+ community represents $4.7 trillion in annual spending power, with more than 23% of Gen Z identifying as LGBTQ+. Yet despite this influence, many brands ...

In a world of fragmented feeds and algorithmic noise, capturing attention isn’t just harder—it’s fundamentally different. But one truth still cuts through the chaos: Real-time moments unite us. That’s ...

In an industry that spends billions decoding emotion—through neurotech, sentiment analysis, and biometric testing—how often do we ask the bigger question: What role do brands play in shaping those ...

From Web to App: Why the Next Wave of Business Growth Lives Inside Mobile Apps By Phoena Pang, VP of Sales & Operations, Americas, Mintegral Consumers live in a mobile world. According to Deloitte, 96 ...

Early in my career, I replied honestly to a colleague’s “How are you?” with “Not so great today.” The silence that followed made it clear I’d broken an unwritten rule: don’t talk about your feelings ...

Insights from Heather Roestamadji, Senior Manager for the Optimize Product at Claritas, and Simon Whittick, Director of Product Marketing at Anzu For decades, last-click attribution has been the ...