Marketers should shift from campaign-led approaches to brand-led, cross-functional experience design to win with both human ...

By hiring creators to shape content, community and experiences for Gen Z, Starbucks is leading a shift in influencer marketing.

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Ad Age's State of the Modern Marketer survey reveals what ad and marketing professionals have to say about key job skills, AI, annoying tasks and overhyped industry trends.

Overdrive Creative Director Ryan Weaver joins the podcast to talk about removing stigma and increasing accessibility for the drug safety brand's products.

Omnicom Group executives discussed topics from economic uncertainty to a potential crackdown on drug advertising.

Veo 3 has become a favorite among AI creators. Here's how a financial trading app brand is putting it to use for its ads.

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CeraVe's 20th birthday celebration with influencer guests, the PGA Tour's new social series with creator Druski and ...

Reinvigorating a legacy brand requires bold ambition, company-wide alignment and long-term investment, not just a quick rebrand or campaign.

Here are seven things you should know about Cindy Rose, WPP’s next CEO, from her experience as a lawyer and informing ...

Media agencies are undergoing a reckoning, and the new business market has become an indicator of the battle between indies ...