(Reuters) - French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame, which it plans to wrap into its targeted marketing unit Epsilon, its ...

The owner of a data brokerage business recently put out a creepy-ass video in which he bragged about the degree to which his ...

Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and ...

Arthur Sadoun, the chief executive of Publicis, claimed the combined footprint of Epsilon and Lotame will mean the group can target close to four billion “unique profiles” or more than 90% of the ...

By Leo Marchandon and Mara Vilcu (Reuters) -French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame and plans to wrap it into ...

Groupe has entered into an agreement to acquire Lotame. The company said, “A global leader in data, identity and technology, ...

Combination of Lotame and Epsilon’s identity and data will connect clients to over 90% of consumers worldwide through the Groupe’s CORE AI capability. Publicis Groupe [Euronext Paris ...

Boss Sadoun says the acquisition puts the group in a “category of one” among its peers. With competitors chasing a similar goal, battle lines are being drawn.

Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world's leading independent identity solution, in an update on its AI ...