For the first time, streaming services have eclipsed traditional television in overall U.S. TV viewership, according to a ...

Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable ...

Long-tail TV ratings data has trickled out here and there for several years, usually when a network (or occasionally a ...

A bevy of news on the national and international front led to an uptick in viewership across all three evening newscasts.

A report from Nielsen says that for the first time, streaming viewership of TV has surpassed people watching TV via broadcast ...

May was a banner month in the history of streaming. According to Nielsen’s measurement of televisions in the U.S. (mobile ...

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to ...

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Both tvN’s “Our Unwritten Seoul” and JTBC’s “Good Boy” continue to gain steam! On June 14, “Our Unwritten Seoul” kicked off ...

Here are some theories as to why the ratings for HBO's drama has slipped, and some lessons learned from 'Game of Thrones.' ...