And the seats will reportedly be made of BMW's new, natural alternative to carbon fiber.

This new campaign from BMW might top all those, though. It features a computer-generated octopus. It's named "Okto," which we ...

Discover the revolutionary Neue Klasse design language that's set to transform every BMW model. See how this bold new ...

The next-gen BMW iX3 debuts as the first Neue Klasse model, showcasing groundbreaking EV technology and futuristic design.

BMW has taken another big step in its electric mobility journey with the official unveiling of the BMW iX3, built on the ...

In a new campaign, BMW has leveraged the help of an octopus named Okto to promote “its new Heart of Joy central control unit”, via the Jung von Matt Hamburg agency.The announcement:With its new brand ...

BMW released a bunch of photos of iX3 prototypes wearing fairly light camouflage, and we've got more details on the iX3's ...

The first China-made Neue Klasse model, the iX3, is scheduled to hit the Chinese market in 2026. But Jochen Goller, BMW's board member responsible for customer, brand, and sales, insists that the Neue ...

Nikita Chuicko, the virtual artist better known as "kelsonik" on social media, thinks that now is the right CGI time to work ...

With the upcoming iX3, BMW finally made a car that works its own turn signals.

Ahead of its debut at IAA Mobility 2025 in September, BMW has now revealed even more details of the upcoming BMW iX3, as the ...