Target’s new partnership with streamer Kai Cenat and AMP comes as it continues to sidestep demands for justice from Black ...

Target linked up with Kai Cenat, but a lot of folks in the Black community see it as a cover-up, not a comeback.

Kai Cenat faced criticism after launching his Tone brand in Target stores during a boycott over the retailer’s rollback of diversity programs.

Instead of Target addressing its DEI dialback, the retailer continues to work with Black brands like Tone, a personal care line by Kai Cenat.

The post AMP, The Streaming Group That Includes Kai Cenat, Duke Dennis, And More, Faces Consumer Backlash After Inking A Deal With Target appeared first on AfroTech. Target’s latest collaboration with ...

Target is being accused of using "stunt" marketing to win back Black shoppers by collaborating with a popular online personality.

Explore the Kai Cenat Target campaign aimed at winning back loyal consumers with AMP's personal care products.

The fragrance-forward body care brand by Twitch streamer group AMP netted seven-figure sales within three days of its debut ...

Teaming up with popular streamer Kai Cenat and his content collective, AMP (Any Means Possible), to launch a personal care brand called “TONE,” available exclusively at Target.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.