Research indicates that a variety of different social behaviors help prevent loneliness and foster a sense of community and ...

According to Dr. Bessel van der Kolk, a renowned trauma expert, people who have experienced trauma often try to control their ...

When customers feel like they belong, relationships deepen, engagement increases and long-term value follows. Engagement is ...

Welcome to my blog, Emotional Connection! I'm delighted that the blog premieres on Psychology Today just as my book on the same subject, The One Thing Holding You Back: Unleashing the Power of ...

Emotional connection has long been a buzz word for marketers. Consumer advertising has typically been designed to tug at our heartstrings and egos. However, ...

Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. The post 7 ways to boost customers’ emotional connection and loyalty with your brand ...

Who. As in, who are we talking to? Without this, no product can hope to build a meaningful connection. Adults 18-49, for instance, is a group that includes both people who have never had sex and ...

build emotional connections At this point, you may be wondering if customers care at such a deep level. Do they really seek out brands with which they feel an emotional connection?