(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.

The Coca-Cola Company has moved its media and data business in North America from WPP to Publicis Groupe following a closed door review, Adweek reported. The decision is a setback for WPP ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.

Undervalued stocks with high yields present a unique opportunity to capitalise on returns. But does the FTSE 100's largest advertising firm have recovery potential? The post Should I buy the ...

While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the ...

Today, at Adobe Summit - the flagship digital experience conference - Adobe (Nasdaq:ADBE) unveiled a suite of product ...

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more ...