Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.

Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...

Alissa Heinerscheid was behind Bud Light’s controversial ad campaign that aimed to rebrand the beer as more inclusive ...

Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her ...

The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now ...

Heinerscheid’s reputation turned radioactive after her dismissal from Bud Light, where her woke rebranding crusade — ...

LIV Golf is a controversial professional tour backed by Saudia Arabia's Public Investment Fund that launched as a rival to ...

This New Hampshire coffee shop embraces its ‘disgustingly pro-women’ stance — and business is booming. How this 1 bad review boosted the shop’s revenue and what it's doing with the extra cash ...

Alissa Zhu reports on the drug overdose crisis in Baltimore as a New York Times Local Investigations fellow working in partnership with The Baltimore Banner. Previously, she was on the investigations ...

I don’t drink beer, but if I did I wouldn’t drink Bud Light. It’s not because of Dylan Mulvaney ... The company decided to hire a woman named Alissa Heinerscheid to become the vice president of ...

Among the dozen individuals who will be inducted are former Dimond multisport star and current professional athlete Alissa Pili and Palmer women’s hockey trailblazer Kerry Weiland. The ceremony ...