When Southwest Airlines first launched in 1967, its branding centered around a love potion theme. The first flight attendants ...

"We've always had heart," Frontier CEO Barry Biffle said in a press release, alluding to Southwest's famous heart logo. "Some airlines are walking away from what travelers love, but we're running ...

alluding to Southwest's famous heart logo. "Some airlines are walking away from what travelers love, but we're running towards it." A Southwest spokesperson told Business Insider the airline ...