As a result of the announcement, budget airline Frontier attempted to capitalize on Southwest's bad press, offering customers ...

"We’ve always had heart," said Frontier CEO Barry Biffle. "Some airlines are walking away from what travelers love, but we're ...

Southwest is ending its famous "two bags fly free" policy on May 28. Frontier is not the first airline to take a jab at ...

A free checked bag included for flights departing May 28 through Aug. 18 and fares that start as low as $39 each way are eerily reminiscent of Southwest's previous offers.

Earlier this month, Southwest Airlines announced the controversial decision that it will be ditching its longstanding policy ...

Frontier Airlines on Tuesday unveiled a free bag check promotion in a dig at Southwest, exactly one week after the rival ...

We’ve always had heart. Some airlines are walking away from what travelers love, but we’re running towards it,” CEO Barry ...

alluding to Southwest's famous heart logo. "Some airlines are walking away from what travelers love, but we're running towards it." A Southwest spokesperson told Business Insider the airline ...

The move came as new hedge fund investor Elliott pushes Southwest to get back to profitability but also brought with it the anger of many longtime customers. The feature was so integral to Southwest’s ...

Frontier is vying for Southwest customers after the Dallas-based carrier decided to scrap its “two bags fly free” policy.