The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence ...

From the rise of nano-influencers and virtual avatars to executive-led thought leadership and B2B advocacy, there’s a growing ...

The move brings industry-leading playbook, technology, and partnerships to the region's booming influencer market ...

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AI is not replacing content creators. It is making them faster, smarter, and more strategic. Learn how to use AI today and ...

Ten years ago, “going viral” was the gold standard for brands, helping them engage their base and reach a wide range of new ...

Looking for some cool Snapchat username ideas for both boys and girls? This article has sampled out some of the best names ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and ...

Today, a marketing roundup of some tools, strategies, and stories that caught our eye: Snap has launched some new tools for marketers, including a “Say it in a Snap” brand […] ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...