Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led retail and creator-driven storytelling ...

Campaign Middle East rounds up the latest platform updates on social media and streaming platforms from June. Here are the ...

With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways ...

Leaders from Sinclair, Vivid Zero, IAB, Futuri and WideOrbit will look at AI’s widening power in helping create ad content ...

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

Snap's annual revenue soared by a whopping 64% in 2021 as Apple's privacy changes were still in the process of taking effect, ...

In part one of a two part series on the influence of TikTok on retail media Colin Lewis looks at how TikTok impacts retail ...

For attention to be more than a trendy stand-in for engagement, marketers must link it directly to actions and outcomes.

Social responsibility can be a powerful tool for building trust with customers, so it's important for B2B companies to incorporate it into their marketing.

As Gen Alpha moves closer to adulthood and gains spending power, their expectations around payments will be higher, faster ...

The business idea that everyone says is stupid but makes millions and these seemingly ridiculous concepts prove ...

A recent study found that teens who view cannabis and e-cigarette posts on social media are at risk. The Keck School of ...