In a recent survey from Gartner, 61% of B2B buyers said that they prefer an overall rep-free buying experience.

I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect. Simply put, the Lead Object, which is central to Salesforce’s design, completely messes with ...

Salesforce’s CRMArena-Pro test reveals state-of-the-art models—including GPT-4o—fail to meet critical enterprise needs in CRM ...

TradeCentric today announced it has updated TradeCentric for Salesforce B2B Commerce Lightning on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts. These ...

WOBURN, MA / ACCESSWIRE / January 7, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN) in partnership with Saleforce, has released the HawkSearch AI-Powered Product Discovery engine for Salesforce B2B ...

Salesforce has revealed the next generation of its AI agent platform, promising more visibility and control over your systems ...

See how the two leading customer relationship management (CRM) systems stack up with our head-to-head Zendesk vs Salesforce comparison.

The majority of marketers have data issues – but this year, the top marketing teams are partnering with IT to ensure their customer data is up-to-date and their content is personalised, relevant, and ...

These updates, which will enable Salesforce Commerce Cloud users to easily connect with B2B buyers on any leading procurement solution or ERP system to drive eCommerce sales, now supports Level 2 ...