Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. The post How the Salesforce Lead Object broke B2B marketing (and how to ...

The CRM market leader unveiled B2B Commerce, a product derived from CloudCraze's e-commerce platform, and extending Salesforce's e-commerce cloud service born from its 2016 acquisition of Demandware.

With the help of AI, Salesforce can probably do without some staff. At the same time, the company needs salespeople trained ...

Dalton said he didn't expect the new Commerce Cloud to compete in the B2B market his company carved out for Salesforce. Customers understood the nuanced differences between consumer and business ...