Both ibuprofen and naproxen potently inhibit hTAS1R2–TAS1R3 receptors that sense sweetness in a dose-dependent manner. The ...

If you’ve ever pinched your nose while eating a jellybean and noticed the flavor all but disappeared, you already understand the power of sensory perception. Our brains don’t just taste food ...

More information: Marina Dubova et al, The role of active perception and naming in sameness comparison, Attention, Perception, & Psychophysics (2025). DOI: 10.3758/s13414-025-03046-1 Provided by ...

This research attempts to peel back the layers of conscious experience to demonstrate how expectation seems to control our perception of reality and how easily we can be led into making decisions ...

The mushroom-based ingredients maker said its latest product can amplify caramel and citrus flavors while masking undesirable ones.

“A Taste of Senior Living" will be held on Friday, April 4, at the Center for Collaboration at the Space Coast Health Foundation. This event allows seniors to sample food from various senior ...

perception, emotion, and memory. Not only that, it is not linked to a specific area of the brain, but emerges from overall brain functioning.

known as conscious perception 1. The brain is constantly bombarded with sights, sounds and other stimuli, but people are only ever aware of a sliver of the world around them — the taste of a ...

Optical illusions have long intrigued humans by misleading our vision system into believing something that doesn't exist or is not the real thing. Ancient people believed that supernatural powers ...