Magicians have long exploited quirks in our perception of the world to make us experience the impossible. Now, at the MAGIC Lab at the University of Plymouth, UK, psychologist and magician Gustav Kuhn ...

Past neuroscience and psychology studies have shown that people's expectations of the world can influence their perceptions, ...

Hallucinogen Persisting Perception Disorder (HPPD ... What are some common examples of hallucinogens that can cause HPPD? Created with Sketch. Some hallucinogens appear in nature, such as ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

Sensory memory may also enhance perception by, for example, smoothing the transition between visual images (by briefly retaining details of a preceding image). What are some distinct features of ...