Color plays a pivotal role in shaping the ambiance of any space, and the kitchen is no exception. Whether you’re renovating ...

Past neuroscience and psychology studies have shown that people's expectations of the world can influence their perceptions, ...

The peripheral drift illusion causes us to perceive motion in a still image. A new study shows that the mechanism of this ...

With AI shaping research, misinformation risks are growing. How do we ensure that scientific integrity prevails?

According to current theories of expertise, this shouldn’t happen. Becoming an expert in chess, for example, makes you better ...

Experiments conducted by ASU researchers explored how people may not always perceive their dogs' emotions correctly.

In sports competitions, the disheartening feeling that the team we support is consistently lagging behind their competitors is all too familiar for spectators. This sensation, deeply rooted in ...

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Brand symbolism shapes consumer perceptions using imagery and narratives. Successful brands like Coke, Nike, and Castrol use ...

Meet Evadne Mapoe, the trailblazing first female investigator at the Insurance Crime Bureau, who's breaking barriers in a ...

In the realm of academia, few individuals leave an indelible mark on their community like Sam Sommers, a beloved psychology professor and chair who passed away on March 16 at the age of 49. His tenure ...

The Tesla brand is in trouble, according to branding consultant Allen Adamson, who says the car company is facing headwinds ...